DIA-
GEO
Project/Campaign
Inspired by. Gifted by You.
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Roles
Joshua Dacucos—Graphic Designer
Joshua Wong—Art Director
Problem to Solve
Develop a cohesive visual system that unifies all Diageo accounts and brands under a single creative IP for the holiday season.
Solution/Rationale
Leverage gifting cues as the primary entry point into the holiday season. Each design segment features strategically tailored elements unique to its brand world and flavor profile.
Featured
Diageo’s primary social platforms, select North American liquor stores, key retail and e-commerce merchant channels during the holiday season.
Roles
Joshua Dacucos—Graphic Designer
Joshua Wong—Art Director
Problem to Solve
Develop a cohesive visual system that unifies all Diageo accounts and brands under a single creative IP for the holiday season.
Solution/Rationale
Leverage gifting cues as the primary entry point into the holiday season. Each design segment features strategically tailored elements unique to its brand world and flavor profile.
Featured
Diageo’s primary social platforms, select North American liquor stores, key retail and e-commerce merchant channels during the holiday season.
1—Key Visuals
Custom visuals were crafted for each leading sub-brand within the Diageo portfolio, thoughtfully incorporating references to their distinct flavor notes and key seasonal moments.
2—Displays
Official campaign displays featured across select North American liquor stores and retail partners.
