Roles
Joshua Dacucos—Graphic Designer
Problem to Solve
Scoob! 4D needed a fun, cohesive visual system that stood apart from the core film assets while retaining their spirit—one that could build excitement and stay consistent across posters, social, and in-venue displays.
Solution/Rationale
Crafted a suite of graphics with a distinct visual direction that stood apart from the core film, while thoughtfully incorporating familiar faces—Scooby, Shaggy, and the gang—to preserve a sense of recognition and continuity.
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Project/Campaign
Scoob! Marketing Graphics
Roles
Joshua Dacucos—Graphic Designer.
Problem to Solve
Scoob! 4D needed a fun, cohesive visual system that stood apart from the core film assets while retaining their spirit—one that could build excitement and stay consistent across posters, social, and in-venue displays.
Execution/Rationale
Crafted a suite of graphics with a distinct visual direction that stood apart from the core film, while thoughtfully incorporating familiar faces—Scooby, Shaggy, and the gang—to preserve a sense of recognition and continuity.
2—Photo OP
Leveraging AI and design tools, key scenes from the film were reimagined as immersive photo opportunities for premieres and activations.
1—Character Posters
Applied a painted marker texture to imbue the visuals with a lively, handcrafted character—infusing the 4D experience with fresh energy while honoring the playful essence of the Scooby-Doo universe.
3—Stickers
Take-home elements in the form of stickers were created to extend the experience beyond the venue.
